about me
Head of Creative with 10+ years building brands from the inside out in industries where details, consistency, and trust matter. I lead a team of 14 creatives across digital, web, print, video, and social—making sure our work not only looks great but works hard for the business. Doubling as a process architect, I focus on improving how we create—streamlining processes, removing bottlenecks, and making it easier for ideas to turn into results. Every project is anchored in the company’s brand and values, so bold thinking never comes at the expense of integrity. As the face of the team, I bring clear communication, strong presentation skills, and a confident yet approachable voice to cross-functional conversations and executive reviews.
Notable work
first-time homebuyers
Role: Art Direction and Senior Designer
A marketing and design campaign targeted first-time homebuyers, highlighting a range of mortgage options and positioning the bank as a stand-out loan distributor. Touching, personal visuals reflected the diversity of the customer base and conveyed the joy of achieving homeownership.
Wintrust Enterprise campaign
Role: Art Direction, Strategy and Senior Designer
An enterprise-wide marketing and design campaign brought every line of business together under one creative vision, highlighting the full spectrum of services offered under one roof. The initiative spanned digital, print, video, and social, delivering a unified story across all customer touchpoints.
Total Assets: 80+ (selects shown) print, digital, media
bank where you work
Role: Art Direction, Strategy and Senior Designer
A marketing and design campaign promoted employee access to the same mortgage, savings, and checking products offered to customers, reinforcing the message that the organization values its people just as much as those it serves. Bright, engaging visuals and clear messaging highlighted these perks as a benefit of working at the bank.
chicago auto show
Role: Art Direction and Senior Designer
A marcom award winning marketing and design campaign spotlighted Wintrust’s premium sponsorship of the Chicago Auto Show, celebrating the brand’s deep investment in the city and its communities. Textured visuals and local-focused messaging reinforced Wintrust’s role as a proud Chicago partner both on and off the show floor.
covid response campaign
Role: Art Direction & Senior Designer
marketing and design campaign showcased unwavering support for small business customers during the challenging pandemic period, highlighting the seamless delivery of quality service and products. USING REAL CUSTOMER TESTIMONIALS THE Messaging emphasized stability, trust, and a steadfast commitment to helping businesses persevere.
j.d. power
Role: Senior Designer
A marketing and design campaign celebrated J.D. Power awards for customer satisfaction in retail banking, using sleek visuals and confident messaging to spotlight the achievement. The creative reinforced trust and pride, positioning the bank as a leader in delivering exceptional customer experiences.
wintrust creative catalog
Role: Art Direction, Strategy, ownership, and Design
I owned, managed, presented, evolved, communicated, and strategized every aspect of this highly successful initiative from start to finish. Overseeing the design of more than 200 pre-approved copy and design assets, I built a catalog that served all lines of business with flexible options aligned to Wintrust’s style and tone. This streamlined system delivered faster turnaround times without sacrificing quality, giving account managers, banks, and stakeholders constant access to fresh, on-brand ads. The catalog continues to grow and evolve, guided by usage data, requests, and feedback to ensure it stays relevant and effective. Recently, I transformed the catalog froma a simple pdf to a fully functional online service.
gallagher way tenants - office signage
Role: Art Direction and Design
A large-scale wall installation showcased Gallagher’s core tenants—the bedrock of the company’s foundation—through bold, cohesive design elements displayed across offices. The visual treatment reinforced brand values and created a unifying presence in each workspace.
chicago hyper-local campaign - hyde park
Role: Art Direction, Strategy and Senior Designer
An award-winning campaign highlighted how Wintrust knows Chicago and the unique character of each neighborhood it serves. Carefully researched and curated visuals reflected the personality and customer base of each community, creating an interchangeable series that could be tailored to any neighborhood while maintaining a cohesive brand story.
negocios publication
Role: Senior Designer
two publication ads in negocios now during the covid-19 pandemic.
state bank of the lakes - 25 year anniversary postcard
Role: Art Direction Senior Designer
A direct mail piece showcased Wintrust’s long-standing commitment to the Grayslake community, using archived, impactful visuals to reflect its history.
chicago cubs & white sox premium shirts
Role: Art Direction and Senior Designer
I designed premium t-shirts for the Chicago Cubs and Chicago White Sox, created for Wintrust employees and as exclusive giveaway items. Each design celebrated the distinct neighborhoods of Chicago’s North Side and South Side, tapping into the pride of belonging to something bigger than the game itself.
